In 2013, the business was sold to Bacardi, and Robert Cooper agreed to work with Bacardi as a "brand guardian" and spokesperson and died in 2016 at the age of 39. He curried favor with influential young mixologists, sponsored cross-country bartender exchanges in which New York bartenders would guest-bartend at San Francisco bars, and vice versa, hired prominent bartenders as brand ambassadors and held an annual Jazz Age lawn party on Governors Island. He also reintroduced Hochstadters Slow & Low to the whiskey market in 2010. You can help Wikipedia by expanding it. He was an avid surfer and loved collecting esoteric wines from obscure regions. We were all making drinks with it. Robert Cooper is survived by his wife, Katie, and their two children William Thor and Charlotte Rose. Sure, Brown acknowledged but the most popular Beatles songs probably get a backlash, too. Asked how much money he had received, Cooper said it was 'more than I expected to see in a lifetime'. Cocktail bartenders, hungry for new ingredients and flavors to work with, tossed it into every other new drink. The cause of his death is so far unknown. Cooper, whose family owns Charles Jacquin et Cie, a Philadelphia-based spirits distiller and producer founded in 1884, left his family . But success was not guaranteed. 2014 - 2023 VinePair Inc. Made In NYC, Bartenders: Now's Your Chance To Experience Barbados, Fizzy Business: Why Breweries Are Betting on Hop Water as a Non-Alcoholic Option, The Cocktail College Podcast: How to Make the Perfect Americano, 8 Things You Should Know About St-Germain Elderflower Liqueur | VinePair, https://vinepair.com/articles/ntk-st-germain/, wbs_cat Spirit, wbs_type Liqueur, wbs_brand St. Germain, artisan liqueurs, liqueur, need to know, The Cocktail College Podcast: How to Make the Perfect El Presidente | VinePair, https://vinepair.com/cocktail-college/el-presidente/, wbs_cat Spirit, wbs_type Liqueur, wbs_type Rum, wbs_type Vermouth, Cocktail College, cocktail recipes, The VinePair Podcast. Now that you know the basics, here are eight more things you should know about St-Germain. But a stunning Art Deco-style bottle, sponsorship deals with young mixologists, and clever promotion saw St Germain appear on almost every cocktail menu across the country. In broader terms, it helped resuscitate the dormant liqueur business. Considered a pioneer in the cocktail world, Cooper was lauded by the liquor industry for years before he sold his uber-popular elderflower liqueur, St-Germain, to Bacardi in 2012 for an undisclosed sum. Robert St Germain We found 100+ records for Robert St Germain in FL, VA and 33 other states. The sum was not revealed, but Mr. Cooper said it was more than I expected to see in a lifetime.. You can do this by clicking on "Pages" at the top, select the homepage on the left, and under "HEADER TYPE", select "solar". Inspired by his floral-scented success, Robert Cooper was keen to revive previously popular brands from hibernation. Around the time that St-Germain was introduced, the craft cocktail revolution was gaining traction and a new, creative crop of bartenders were eager to experiment with exotic ingredients. Unauthorized distribution, transmission or republication strictly prohibited. Robert Cooper was also a master of predicting trends and recognized an emerging excitement for rye whiskey. Mr. Cooper went on to return to circulation bygone bar ingredients like Crme Yvette, a berry-violet liqueur, and Hochstadters Slow & Low, a form of the common 19th-century drink rock and rye. Cooper died April 25 in California at the age of 39, leaving behind a wife and two. We are no longer accepting comments on this article. He anticipated the boom in rye whiskey by buying barrels of prime Canadian stock and then sitting on the liquid for years before releasing Lock Stock & Barrel, a 13-year-old straight rye whiskey, in 2013. Staying true to his legacy of liqueurs, he also reintroduced Crme Yvette, a berry-violet liqueur, from his family's Charles Jacquin et Cie imprint. Even if you thought you were too good for St-Germain, you were going to have an army coming in and demanding it., I asked Brown about my impression that the use of St-Germain has been dialed back a bit over the past few years, that there was a mild bartender backlash against its ubiquity. He didnt fail. Cooper died at home in Santa Barbara, California, on Monday according to Robyn Greene, the senior vice president of marketing and innovation at his spirits firm. Robert J. Cooper is a third generation distiller who founded The Cooper Spirits Co. in 2006. In 2012, Cooper sold St-Germain to Bacardi, yielding him "more than I expected to see in a lifetime." Crme Yvettes production halted in 1969 but relaunched to the liqueur market in 2010. The couple owned homes in Palm Beach and Aspen as well as their residence in California, and sold their New York City apartment located in the West Village in 2013 for $2.25million. Subscribe now to read the latest news in your city and across Canada. If you don't see it, please check your junk folder. When Cooper unveiled his new idea to his father, also a liqueur magnate, he was convinced the idea was a non-starter. Visit our Community Guidelines for more information and details on how to adjust your email settings. Mr. Cooper proved to be a savvy marketer. Launched in 2007 by third-generation distiller Robert J. Cooper, St-Germain Elderflower Liqueur kickstarted an elderflower craze that may span the following dec Fort Collins. This gave Cooper an in to introduce mixologists to St-Germain, which was instantly a hit. The next issue of NP Posted will soon be in your inbox. The Cooper family as a whole has been heavily involved in the spirits industry since the early 1900s when Maurice J. Cooper, a merchant of imported food and beverage, partnered with the Charles Jacquin et Cie cordial business. In 2006, father and son duo Norton and Robert created the Cooper Spirits Company, which today houses labels like St-Germain, Crme Yvette, and many more under its umbrella. Cocktail bartenders, hungry for new ingredients and flavors to work with, tossed it into every other new drink. By his account, his father, Norton J. Cooper, gave him the cold shoulder when he suggested creating an elderflower liqueur like the ones he had encountered in bars in London. In 2012, he sold St-Germain to Bacardi Ltd. Add the champagne or sparkling white wine, then the elderflower liqueur. Presumed owner of the real estate located at 305 Arlene Dr, Fort Collins. It was lucky, he said. Sad news for the spirits world today: The creator of the wildly popular St. Germain elderflower liqueur, Robert J. Cooper, died Monday at the age of 39 in Santa Monica, Calif., according to. Robert J. Cooper, founder of St-Germain liqueur a staple for any self-respecting bartender died this week at the age of 39. Doch der Erfolg hat Robert J. Cooper, der am 25. But one of its best-known roles is in the not-so-creatively named St-Germain Cocktail, which was invented by the company itself and has been unusually, enduringly popular for a drink of such provenance. Cooper Spirits sold St-Germain to spirits giant Bacardi in 2013, but Cooper continued to work with Bacardi as a brand guardian, and his company brought back several other historic spirits, including Hochstadters Slow & Low (a bottled rock and rye cocktail) and Crme Yvette, a mixed-berry liqueur. Come back to this screen and fill in the input boxes with the URL of your "Blog" page and 3 category URLs from that blog.
The Cooper family as a whole has been heavily involved in the spirits industry since the early 1900s when Maurice J. Cooper, a merchant of imported food and beverage, partnered with the Charles Jacquin et Cie cordial business. 2023 BuzzFeed, Inc. All rights reserved. All things ebb and flow.. We ask you to keep your comments relevant and respectful. The St. Germain brand was acquired by Bacardi in 2012. Twist the lemon peel over the drink (to express its oils), then drop it into the cocktail.makes one serving, Nutrition | Per serving: 200 calories, 0 g protein, 18 g carbohydrates, 0 g fat, 0 g saturated fat, 0 mg cholesterol, 10 mg sodium, 0 g dietary fibre, 17 g sugar. That was St-Germain, a lightly sweet elderflower liqueur that launched in 2007 and then broke and spread across the drinks scene like a slow-moving tsunami. When Cooper responded by leaving the family business behind, his father allegedly told him, Ill hire you back in a year when you fail. As his luck would have it, he did not fail. He was also a terrific. In broader terms, it helped resuscitate the dormant liqueur business. Back in 2007, Cooper launched St. Germain, packaged in a distinctive Art Deco-style bottle which found instant success. In order to activate this feature, simply add the URL of your blog, and the URL of 3 categories from your blog, to the input boxes below. It wouldnt have sold itself. Stir gently to incorporate.2. . His death was confirmed by Robyn Greene, the senior vice president for marketing and innovation at the Cooper Spirits Company, who said the cause was not immediately known. The drink itself is made from flowers of elderberry plants that grow in France and bloom for just one month of the year. St-Germain was created by Robert Cooper, the son of Chambord inventor Norton Sky Cooper. Coopers other cocktail creations included Crme Yvette liqueur and Hochstadters Slow & Low, a throwback to the Rock & Rye, a 19th-century cocktail of rye sweetened with rock candy. St-Germain, packaged in a striking Art Deco bottle, landed like a thunderclap in the then-burgeoning cocktail world. By entering your email and clicking Sign Up, you're agreeing to let us send you customized marketing messages about us and our advertising partners. By
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