We will strive to give our honest thoughts and views throughout. The last time we posted on the Viathon G1 we mentioned that this bike might be the perfect candidate for the Redshift Sports ShockStop Stem. Viathon is a standalone direct-to-consumer brand that, by rights, shouldnt exist. viAtHOntM is a systemic product. America's low price leader served up a single no-name (and possibly open-mold) model with full mechanical Ultegra group, complete with wheelset, at a very low price point. @roma258: The development and progress is exciting but the concern is that the bike industry is nothing but development and process - all icing no cake. Viathon calls the full carbon frame optimized for light weight & efficient pedaling, claiming a frame weight of 870g a size 54 with all hardware. A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. (The first was at the Sea Otter expo earlier in the year.). The GVR is designed for the speed of race day and fast-paced action on pave and open fire road sections. Arkansas is also hosting several UCI events in the next few years including cyclocross WORLDS. I know you're talking frame only, but at least this one ships with tires that actually fit the frame (unlike the DV9, which has known problem with tire rub on the tires it ships with). ummm.I regularly pass the bikes in walmart on my way to the sporting goods section to buy fishing/hunting stuff and I don't know of these $500 walmart bikes you speak of$250 is about the top price going unless yall have some gucci walmarts wherever this story was based? But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. The gravel scene is important for that. Two many folks here getting a bit specific. Although I 100% agree, I'm sure your comment will be downed by most here. But once you lend them a bike and let them tear it up, they are all-in, 99% of the time pending an injury. jim preston mchenry, il obituary. @roma258: It's a catch 22. Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. i gave it a spin. Needs another $ 1,000 price drop still. And Kawasaki employs a lot more people in R and D and production than a typical bike company, thats my guess. You cannot buy a Viathon bike from one of Walmarts 4000 plus US stores (or from Asda supermarkets in the UK). And other direct-to-consumer brands like Canyon have a big head start on Viathon in terms of reputation. http://www.walmart.com/cp/viathon-bikes/8471299? That's a hell of alot of awesome MTB trails read about it here Do Steu and T-Dubs ride Viathons? Not just kooks either. Therefore we have nothing really to go by but the suggested retail and maybe current internet pricing at the time of publishing a piece. Its not the frames: they arent open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. This line of thinking reflects a massive gap In understanding about top line Mtb (for example s-works) and the stock YZ250. Right. For the hardtail mountain bike, thats a $2,000 frame, $2,400 GX Eagle build, $3,500 X01 build (which comes without a dropper), or a $6,000 XX1 option. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. Long, low, slack? A Viathon representative told me that Walmart simply wanted the story to be more about the bikes than the company behind them. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. bicycling Hes also the founder and part owner of Knight Composites. Since 1994 these are the words that continue to resonate within us. Someone posted an Outside magazine article above that details it. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. Its not a bad platform though, and for the right situations, it would serve the rider spectacularly well. Gwin was smoking everyone on a very close to stock YT tues high end build. ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. It seems like it would be a good exploring bike for when you'd likely be riding lots of dirt roads as well as singletrack. Why would pile-em-high-sell-em-cheap Walmart be interested in such a high-end part of the bicycle market when the market-dominating retailer is already Americas biggest seller of keenly priced bicycles? Their investments are totally separate from Walmart even though Steuart is on the main Walmart board.. Viathon is a start-up carbon bike brand with a difference. Little info you may want to know about the Waltons. There may be a slightly lower initial cost but damn, these are gonna have terrible resale value. Viathon's staff is made up of bike industry veterans, and the company has partnered with Kevin Quan Studios for its design and engineering. 250? The frames are customized for REI's product line and highly durable. Did you have any issues with clearance between the spokes and rival caliper in the front? Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Call it a 'Walmart' bike if you must. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. Doesn't really looks like a revolution to me yet. Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. I mean, they still have to make the same deals with sram, rockshox, shimano etc. For the last update and a link to the introductions, Click Here. All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. Are bike shopsscary, elitist, and unwelcoming? They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. Be here, Virtually. 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. Since the news was announced last week, fans have been coming out and saying that this is what theyve been waiting for. VIATHON BICYCLES SPONSORS CAFFEINE AND WATTS CLUB. bikeit! How much is the bike when it has the XX1 components? @MDZ Thanks for checking out Riding Gravel and for that feedback. tony dokoupil ex wife the bachelorette. ($1k frame only pricing). There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. Atomik/Berd Ultimate Gravel Wheels: At The Finish, The Riding Gravel Pedal Round-Up: Time Pedals Wrap-Up, Showers Pass Hi-Line SS Shirt and Cross Country Shorts: Quick Review, Cannondale Topstone Carbon Force eTap AXS: Getting Rolling, Episode #64 Waffle, GORE, Touareg, Hunt Wheels & More, WTB SG2 Gravel Tires: Resolute Checkpoint , Bontrager Circuit WaveCel Helmet: Quick Review, Gravel Grinder News: Shimano Introduces CUES New Mid-Level Group. Viathon equips the M.1 with two clever features that challenge the common definition of an elite cross-country bike. And the bikes look good! Schedule a free call. 0. khao lak, thailand tsunami 2004. Dave Rome Apr 2020. Required fields are marked *. I don't know what site you are on but thats all there. "SHIMANO 105 FC-R7000, HOLLOWTECH 2, 50-34T". But Ive never seen the numbers. bikes Spinhirne-Martin says yes, and reiterated that he wants to grow the bike industry, not put other brands or bike shops out of business. Who the fuck cares where it came from, so long as it is a good bike. Someone shopping for a high end bike is never going to go to Walmart for it. Thanks to its robust construction, coarse tyre tread, powerful brakes and . Hi all Thanks for the reviews and updates. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with up to 51mm tires. Mountain bike companies (and all sporting goods, for that matter) shoot themselves in the foot by changing their product every other year. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. Shit, I'd probably buy one to beat up/lend out. It makes it a lot more difficult to invest in processes and equipment that can ultimately bring the cost down significantly. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin.With the backing of Walmart, we can scale very quickly., Im focusing on the US right now. @jason-99: If a home mechanic rounds off the flats on a nut, because they used a Wal-Mart adjustable, is that the fault of the tool or the mechanic? Not a fan of Walmart. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. Seems like an easy decision there. Nowadays, a search for Viathon bikes on the Walmart website (see here, here and here) returns a notice that the item is no longer available; the image from the final link (also shown above) displays another brand and model entirely. But there aren't enough spec details to tell what we're looking at. According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. Viathons carbon bikes retail online for between $2,300 and $6,000. Picked up a fishing pole and Razor scooter for my kid there recently. Look for Viathon bikes online at ViathonBicycles.com in mid-May, and soon after at Walmart.com. WhatsApp. By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. In that sense, Viathon hit the nail on the head.. Its name is Viathon. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with. Maybe they could pump out some sultans for turner? And its partnering with shops, mobile shops, and more, as well as creating an online fit calculator. Don't need. Maybe in this specialist market they've done a better job. At The Finish: So, what we have here is an interesting sales model and a fine bike for those who crave the ultimate in efficiency that carbon fiber can bring to the table. Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts. It's very hard to make it and also find decent paying work. c'mon. Viathon will benefit from the supply side muscle of Walmart, it may even one day be sold in Walmart stores, but it wont ever market itself as offering Walmart bikes., Australian MTB lifestyle brand Dharco has officially opened its European subsidiary, and has plans to, The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still, German custom bike brand Velo De Ville is due to launch in the UK and, Ribble Cycles has just announced a new collective of sponsored ridings, competing across various disciplines., Historic lock brand Squire has launched its first range of wearable security equipment for the, SRAM has released the latest development in its Force AXS groupset, including a new shifter. Well I'm kinda torn here. Meanwhile, the Waltons have put Millions? The Viathon M.1 GX Eagle Carbon Mountain Bike is a mountain bike with a versatile design for better performance anywhere on the trails. Shop our Buy Direct collection for a new ride they'll love! The average person is a Walmart shopper, he says. Press J to jump to the feed. Never blame a person, blame a tool, people are never to blame only the tools they choose to use. Viathon made a big splash when it announced its presence to the bicycle world back in April, leveraging the cost-efficiency muscle of its parent company, Walmart, into a line of carbon bikes that . For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. The Boundary has the geometry of a road bike with the heart and handling of a trail bike so you can rumble confidently across all kinds of mixed terrain and races. One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. We highly recommend retaining the original shipping box & protective packaging for future use. Your email address will not be published. They have dumped millions into cycling in AK, even helping to fund the Arkansas High Country Route. Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it News of a new bike brand was recently published online that linked the Viathon Bicycles brand with Walmart. We wanted to create a non-intimidating platform, said Spinhirne-Martin. All rights reserved, an opinion column about Viathon's unique formation, Workers at REI Cleveland store vote to join union, Hi-Torque closes Road Bike Action and Electric Bike Action magazines, Top Executives Tackling Biggest Bike Industry Challenges at the 2023 Bicycle Leadership Conference, Suplest shoes now available in North America through Blacksmith Cycle, NY City Council passes lithium-ion battery safety package. Too many highly paid engineers on staff working on "advancements" that most riders never needed. Same price as the Grail 7 AL right now, both have quite race-y aspects to them. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Its easier and faster for me to expand our bike offering online than it is to go into stores. Viathonbicycles.com has more info. Whole Foods sells the Yeti decals to place over 'Viathon'. My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. They also have controlling interests in Rapha and Allied Cycles. Many people are the same, I guess the rebranding isn't for nothing. The multi-tier distribution model of sporting goods companies doesn't help either but it's a reality that's likely not going to change. Quan was with Cervelo from 2004 to 2008. When used in conjunction with good cultural management practices and as part of a complete disease control program, viAtHOntM will control/suppress specified diseases associated with almond, barley, corn, grasses grown for seed, onions, peanuts, pecans, pistachio, soybeans, walnut, watermelons, and wheat. yup. as an example they probably make 100-1000-10000 more of the same model moto as they would for the mtb. we must also look at what it costs to produce in numbers. Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. Get Free Shipping Storewide ViathonBicycles.com w/ Coupon (Activate). what happened to viathon bikeshtml5 interactive animation. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. I think it's time for a Field Test review on this bike to dispel or confirm all the controversy. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Bike shops could benefit from more riders on more bikes. Its exploding right now because people are afraid of riding in traffic. I read an article that estimates the bikes the top pro supercross riders use would cost somewhere in the range 100k-200k. The impetus for the brand was therefore personal, not corporate. Thanks to a dropped chainstay design, the G1 clearance for 700c x 40mm or 650b x 2.1" tires and a maximum chainring size of 50t, according to the viathonbicycles.com website, while walmart.com boasts 700c clearance up . Explore, search and compare thousands of the world's best mountain bikes here on Mountain Bike Database. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. The value from Viathon is good- not a spectacular deal but decent. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. When flexing the wheels on hard pedaling, I get some rubbing which viathon attributed to spokes being out of tension, but the clearance is ridiculously minimal. Certainly Viathon's not to that point yet, but time will tell. My surfing friends friends and others who are "action sports oriented" are super hesitant to bike at first due to the cost of entry, fear of injury, etc. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. Giant Stance, pretty close to fitting this bill at 2k! The finishing kit and drive train on the G1 option of the Viathon gravel bike is decent and should be seen as a good value. @Greg B We did not experience that issue, but as you say, the clearances are minimal, and that is not an uncommon issue with many combinations of calipers/wheels. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. Brilliant, someone commenting who clearly has no idea how much it costs to actually make a bike. Walmart isnt currently targeting the kind of customer who wants the latest carbon layup or the greatest new geometry, nor is it targeting customers who self-identify as cyclists. And while low, Viathon pricing was at parity with any number of other name-brand carbon models, including Trek, Specialized, Cannondale and Canyon. Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. Bikes cost more than motos, makes no sense at all. Sure, some R and D for that motorcycle has come from up and down the lineup, but the same can be said for the bike companies. One of the podcasts I listen to (maybe Singletracks?) But Walmart. Viathon's goals seem to be crystal clear with the R.1: Build a race-ready road bike for a high-end audience without the high-end price tag. Its to do with the fact that you can get 200kg of world rounding desert crossing Yamaha Tenere T7 2019 for less than a lot of mtbs now. Good, we need more of this competition. But the bikes are neither crap nor cheap. Surprised it hasn't happened already or will it appear on tomorrow's front page! I wanted to make bikes that I would want to ride, says Spinhirne-Martin. 2 - You can't buy these bikes at a Walmart. There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. Department-store bikes look a lot better than they used to. Full on rippers. Doesn't seem like anyone is really sold on Viathon though. And its not as though it was even that expensive to create, at least not in Walmart terms. I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. The G.1 is the direct-to-consumer brand's competitively priced gravel bike. Note: Viathon sent over the Rival 1 G1 bicycle for test and review at no charge to Riding Gravel. A few things are apparent with Viathon. Or at least, hasn't happened yet. In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. And then you have a full Dura disc model for 5G. It appears the newswas first mentioned in a Pinkbike story. For less. So they're definitely taking a loss on these.. But the bikes are neither crap nor cheap. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. Having 29 wheels means that you need less fork travel, leading to a reduction of the pedal bob effect. Of course, you can always install a nice, compliant carbon post. Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. Walmart already has impeccable high-end bicycle connections. It is aimed squarely at millennials and digital natives. Right? Bikes. They seem to offer a solid value for a full carbon bike. The bikes will be available to order within weeks. Or is the front-end harshness that pronounced? 1. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. Pleased to see this. Refunds can only be issued to your original payment method. Don't need. I'm honestly surprised by how many people don't realize the Walton family is already waist deep in the cycling industry. It just so happened that I have one of these stems to spare so that Andy T could check it out on the Viathon G1 to see if that might tame the harshness of the massive carbon front fork. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. The point is, a Viathon purchase does not include some intangibles that are benefits of buying in a traditional model. By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). It has more clearance and a modern, slack trail geometry that keeps things loose no matter how tough the terrain gets. Hopefully the forks won't be on backwards. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint.